The cost-effectiveness of alcohol advice was compared to that of other preventive measures directed at the same age group. If the relative risk were equal to 2, a treatment effect of 10% was enough to give cost-effective results, even if the intervention involved 25 visits. If the effect dropped to 2%, the ratio increased to 93,000 ECU/YLS. If the lowest relative risk (1.25) was combined with the lowest effect, the ratio increased to 372,000 ECU/YLS, a level that must be judged cost-ineffective. If the short intervention could achieve an effectiveness of 2%, it would be cost-effective even if the relative risk was 1.25. When nurses gave advice, savings were greater than costs if the effectiveness was 10% or better. Also in the 25-visit programme, the cost-effectiveness was acceptable despite low effectiveness (2%) if the relative risk was 1.5 or greater.