At baseline, the smoking rate was 56.8% in the overall sample, 55.4% in men and 59% in women. It was particularly high in young women. There was no indication of any trend associated with social class.
Forty per cent of the sample reported that they had seen or heard any advertising or publicity about stopping smoking.
The majority of smokers appeared to be unaware of any relationship between smoking and ill health. While the smokers showed greater awareness, the majority of them still denied any long-term detrimental effect on health. Only 39% of smokers thought that the risk of smokers becoming ill with heart disease was "a big deal".
At follow-up, in the responders analysis, the reduction in the smoking rate was 6% (95% confidence interval, CI: 0 - 14), as 13% (95% CI: 7 - 18) of the participants had quit smoking but 6% (95% CI: 2 - 11) had started smoking.
In the all study subjects analysis, the reduction in the smoking rate was 3% (95% CI: 0 - 6), as 6% (95% CI: 3 - 9) of the participants had quit smoking but 3% (95% CI: 1 - 5) had started smoking.
Most cessation was obtained in people aged 25 to 34 years, and in people who completed their education after the age of 21.
Among those who continued to smoke, the mean number of cigarettes smoked per day fell from a mean of 10.4 to 8.6 at weekends (difference 1.8, 95% CI: 0.2 - 3.5), and from 9.5 to 8.2 on weekdays (difference 1.3, 95% CI: 0.2 - 2.8).
Overall, the awareness of smoking prevention activities was unchanged (42%) and 51% recognised a Turkish language play, poster or leaflet when prompted.
The play was the most commonly recognised (38%) activity, followed by the poster (36%) and then the leaflet (28%).
Non-smokers were more aware than smokers (57% versus 44%).
Awareness of the campaign was twice as high in individuals giving up smoking (61%) as in those taking it up (44%).